PG Department of Fashion Designing of PCM S.D. College for Women, Jalandhar holds National Webinar on ‘Marketing Strategies For Innovative Handmade Jewellery’

PG Department of Fashion Designing of PCM S.D. College for Women, Jalandhar in collaboration with Institution’s Innovation Council and Incubation Cell organised National Webinar on topic ‘Marketing Strategies For Innovative Handmade Jewellery’.

The resource person of the session was Ms. Manisha Dhiman, founder of Kalakari. Kalakari is a brand creating handmade jewellery using waste and recycled papers and fabrics. She guided the participants regarding various marketing strategies with special reference to exhibitions and freelancing. Moreover, she addressed about the brand building process which includes creating a logo and promoting brand identity. The students engaged with the speaker and gained valuable insights into various strategies to boost their clientele. Students of all the streams of Fashion Designing joined the webinar and learned interesting things about the topic.

President Shri Naresh Budhia, Senior Vice President Shri Vinod Dada, other members of the managing committee and Principal Dr Pooja Prashar applauded the department for holding an activity to inculcate marketing skills.